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Enabling informal traders in Africa to digitize and grow their business.

PROBLEM

In Sub-Saharan Africa, 80% of the economy is informal, which represents 150 million of small and medium-sized businesses. 90% of informal traders use pen and paper to run their business. The lack of consolidated business data excludes them from formal financial services.This financial exclusion limits the ability for the region to achieve sustainable economic growth.

SOLUTION

A digital tool to facilitate informal traders’ transition to digital. Asilimia is a fintech startup that empowers African small businesses by giving them a very simple and intuitive digital tool to manage their business via their mobile phone. They can record all their business transactions, pay their suppliers while saving 90% of their monthly transaction fees, and access to financial services to be more resilient. Asilimia aims at building the first operating system for informal businesses in Africa.



Sector:

Finance

Customer:

B2B

Founding year:

2019

Geography:

Kenya

Website:

Click here

TEAM

Tekwane Mwendwa: CEO
Tekwane is a serial entrepreneur with ten years experience in capital mobilization, team acquisition,business development and revenue generation.

Morgane Kablan: COO, in charge of operational tasks and fundraising
Morgane holds a Master degree in social entrepreneurship and experience in impact investing as well as working with SRI funds at BNP Paribas Asset Management.

Mark Ochieng, CTO: managing product development
Mark is an experienced software developer, with previous experience in the betting industry and building infrastructure to handle large numbers of financial transactions.

THE SELECTED STARTUPS